As the world changes rapidly, so too must your marketing strategy evolve to stay relevant. That doesn’t mean you go after every shiny new marketing trend because other brands do. What it means is you continue to ask the same tried and true questions. You ask them repeatedly, inquiring from diverse viewpoints, to confirm whether your strategy is still on point, or if you have some important work to do.

Do you know how much it costs to retain an existing client? Whatever the amount is, I guarantee you it’s less than what it costs to acquire a new client. So why do people focus on acquisition and ignore retention?

Strategic marketing is a driving force behind a company’s growth. When things are down, that is the worst time to stop your marketing efforts.

Fewer college students choosing field, but CPA firms make pitch to high schoolers.

Too often marketing plans have a narrow definition of target audience, using “audience” as a synonym for “client” or “customer.” It’s critical to think holistically and strategically. Take a few steps back from that target...

Latham-based BST & Co. CPAs has added a well-known marketing executive to its growing CMO for Hire division.

Estate theft often goes undetected because family members cannot identify red flags or know how to investigate potential theft. This article identifies and discusses those red flags and the benefits of forensic accounting.Catch Me If You Can: How To Detect Trustee & Estate Fraud

Accounting firm BST & Co. CPAs is partnering with Dopkins Wealth Management, an investment advisory firm based in Buffalo.

While on vacation recently, I was looking for a bike to rent and noticed tourists riding a certain brand of bike. It turns out the name on the bike was not the brand of the bike but of a local business. How smart of business to brand the bikes seen by tourists. It got me thinking about my own business and where my brand is visible.

A new filing requirement took effect January 1, 2024, which may affect you if you own a company now or in the future.

Here are the 2023 1099 basic filing requirements.

As fraudsters leverage increasing opportunities for criminal gain, surveillance and prevention efforts need to keep pace. Understanding which top fraud trends will continue in 2024 allows organizations and individuals to effectively beware and prepare themselves to avoid being caught off guard.

Meredith Brinkmann and Sarah Walls are the new co-directors of CFO for Hire.

'Pop-up' businesses claiming to get big, fast refunds can be bogus. Capital Region firms aren't immune. By: Rick Karlin, Times Union

Forensic accountants experienced in identifying, tracking, and valuing cryptocurrency are critical to developing strategy and defense in litigation matters related to money laundering, divorce, tax evasion, fraud, embezzlement, misrepresentation, and other financial crimes. As with traditional funds, crypto can be traced among parties’ accounts through bank statements, tax returns, disclosure on credit applications, statements of net worth, and disclosures on bankruptcy filings. The opacity of online transactions has also attracted fraudsters: the FTC reports that over 46,000 people have lost more than $1B in crypto since January 2021. Whether you are a plaintiff, defendant, or government agency, you need a skilled forensic accountant experienced in handling cryptocurrency cases.

Technological advances and business model innovations mean that companies are increasingly equipped to do more with less, especially when it comes to the finance function. As a result, CFOs have been running leaner and meaner departments over the years, focused less on mundane tasks and more on strategic planning and business development.