Proven Success Stories
BST has played a pivotal role in the success stories of diverse businesses, helping them overcome marketing challenges and achieve sustainable growth.
Brand Refinement and Communications Plan. Worked with Chief Executive Officers and marketing teams at four hospitals forming a regional health care system to develop a new unified brand and communications plan to launch the new Albany Med Health System brand internally and externally.
Strategic Marketing and Sales Team Support. Served as Factional Marketing Department to develop and execute marketing and PR strategy and tactics to support the sales team for a national niche financial lending company focused on providing FHA and government supported lending.
Strategic Marketing and Business Consulting. Worked with the CEO and Director of Marketing to assess overall business performance and identify areas for improvement, including the business development and marketing functions. Provided guidance to CEO as he rebuilt the business development and marketing organization for this 125-person engineering and architecture firm.
Strategic Marketing and Business Development Plan. Provided consulting for a 25-person architecture firm to successfully expand in two new markets and transition to second generation leadership.
Strategic Marketing and Business Development Consulting. Provided consulting to $100M construction company to expand their presence in the Capital Region winning work at state agency and increasing their visibility in market.
Strategic Marketing and PR Campaign. Developed an awareness campaign to position PCI, a $3B specialty contractor company, as the preferred cleanroom contractor in several markets.
Strategic Marketing Assessment and Recommendations; Firm Strategic Plan. Provided consulting to identify the marketing needs of a 45-person landscape architecture firm; developed a social media strategy and coached the staff in its implementation; facilitated the strategic initiatives plan for the firm with second generation leadership team; and assisted in recruitment and onboarding plan for new marketing staff.
Marketing Organizational Assessment and Strategic Marketing Planning. Provided consulting to executive leadership team to assess and recommend the marketing organization structure for 100-attorney law firm. Led the new internal marketing team through the development of a marketing plan and corporate philanthropic mission.
